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United Arab Emirates

Your own ordering app — stop giving away the margin on every order

Meridianstacks builds restaurant ordering apps for Dubai and the wider UAE that run alongside Talabat and Deliveroo, not instead of them: aggregators keep bringing you new customers, while your regulars and pickup orders move to your own app — where no commission is taken. Menu with modifiers, scheduled pickup, own-driver delivery, loyalty, push offers, Arabic and English, cash and card — at a fixed price in dirhams, with milestone billing and code you own outright. Your matched hub is Nairobi (UTC+3) — one hour behind Dubai, so standups happen in your afternoon, not your midnight.

In short

UAE restaurants commonly pay a double-digit percentage commission on every aggregator order — on regulars' orders as much as first-timers'. The honest fix is not quitting the platforms; it is dual-running: aggregators for discovery, your own ordering app for regulars and pickup. Meridianstacks builds that app for a one-off fixed price — AED 28,000–56,000 for a custom ordering storefront (our Focused tier), AED 56,000–113,000 for a platform with loyalty, push and kitchen display (Standard), AED 85,000–169,000 with iOS and Android apps (Full) — billed by milestone, with the code, the customer data and the customer relationships 100% yours.

The commission problem

Aggregators earned their cut — but not on your regulars

Let's be fair about what Talabat and Deliveroo genuinely do well: they put your restaurant in front of thousands of people who have never heard of you, and on delivery orders they bring a rider fleet you do not have to hire, insure or dispatch. For a new customer, that commission is a marketing and logistics cost that often makes sense.

The problem is the orders that were never theirs to sell. The family that orders from you every Thursday. The office around the corner that collects at 1pm. The customer who found you on the platform a year ago and has ordered forty times since. On every one of those orders, a double-digit percentage commonly leaves your till — for discovery that already happened and, on pickup, for delivery that never happens at all.

The dual-run play: keep the aggregators switched on for new customers, and give regulars and pickup customers a reason to order through your own app instead. You do not need to move every order — you need to move the repeat ones.

Who should take which order
Order typeBest channelWhy
First-time customerAggregatorThey found you there — that is the platform doing its job
Regular, deliveryYour appDiscovery already paid for; your driver or a flat delivery fee
Regular, pickupYour appNo logistics needed — full margin stays with you
Office / group ordersYour appScheduled, repeat, high-value — the worst orders to pay commission on
Illustrative commission maths

When does your own app pay for itself?

A worked example only — not any aggregator's actual rate. We use an illustrative 20% commission; substitute the figure from your own statements. It assumes half your aggregator volume shifts to your own app, which takes deliberate effort (see the FAQ below).

Monthly aggregator salesCommission per month (illustrative 20%)Commission per yearFocused build (AED 28,000–56,000) pays for itself in*
AED 40,000AED 8,000AED 96,000~7–14 months
AED 80,000AED 16,000AED 192,000~4–7 months
AED 150,000AED 30,000AED 360,000~2–4 months

*Payback assumes half of that volume moves to your own app, so the saving is half the commission column. Run the numbers with your real rate and volumes — if they do not work, we will say so on the call.

What we build in

The features a UAE restaurant ordering app needs

Menu with modifiers

Full menu with options, extras, combos and item-level availability — spice level, remove onions, upsize the meal — synced live so the kitchen never sees an order it cannot make.

Scheduled pickup + own-driver delivery

Customers pick a collection slot or a delivery window. Your drivers get a simple dispatch view with zones and order status — or launch pickup-only first and add delivery later.

Loyalty for regulars

Points, stamps or credit that reward direct orders — the concrete reason a regular opens your app instead of the aggregator's.

Push offers

Send tonight's offer to every customer who opted in — free, direct and instant, instead of paying for placement in someone else's app.

Kitchen display

Orders land on a kitchen screen sequenced by pickup slot and prep time, with one-tap status updates that notify the customer automatically.

Arabic + English, cash + card

Full right-to-left Arabic alongside English across menu, checkout and kitchen. Card payments in AED via local gateways, plus cash on delivery and pickup.

Concrete uses: a Dubai burger brand moving its Thursday regulars to direct orders; a Sharjah cafeteria taking scheduled office pickup; a multi-branch grill house running one app with per-branch menus and its own drivers.

How we build it

From scope to your first commission-free order

1. Scope & fixed quote — week 1

A free scoping call maps your menu, order volume and delivery setup. You get a feature list, timeline and a fixed price in AED before any work starts.

2. Menu & ordering flow — weeks 2–3

We design the customer ordering journey and kitchen display, in English and Arabic, and confirm your payment gateway and delivery model.

3. Build & integrate — weeks 3–7

Senior engineers build the menu, checkout, loyalty, push and kitchen screens — with weekly demos in your afternoon, not your midnight.

4. Test with real orders

Every flow is code-reviewed and tested end to end — real menu, real payments, real kitchen screen — before a single customer sees it.

5. Launch & handover — weeks 7–10

We deploy to your hosting and the app stores, hand over repositories you already own, and document everything. Each milestone is billed only when you accept it.

6. Convert your regulars

QR cards in every bag, a launch offer funded by saved commission, loyalty from order one. Optional retainer for new features and seasonal menus.

Realistic timeline: 5–8 weeks for a focused ordering storefront; 8–12 weeks with loyalty, push and kitchen display; 10–15 weeks with iOS and Android apps.

Pricing

What a restaurant ordering app costs in the UAE

BuildUAE agencyMeridianstacksAggregator only
Focused — custom ordering storefront (web)AED 90,000–140,000AED 28,000–56,000AED 0 upfront — but a commission on every order, forever, and the customer relationship stays theirs
Standard — ordering platform with loyalty, push & kitchen displayAED 140,000–200,000AED 56,000–113,000
Full — headless / multi-channel + iOS & Android appsAED 200,000–250,000+AED 85,000–169,000

Agency ranges are indicative of what UAE studios typically quote; every Meridianstacks build is a fixed price in dirhams agreed before work begins, billed by milestone — you pay for delivered, accepted work. The aggregator column is not a build at all: it is renting a listing, which is exactly why it belongs in your mix for new customers and nowhere else.

Prices published from our Open Price Book (v1.0 · July 2026 · next review October 2026). All prices exclude VAT.

Questions & answers

Own app vs Talabat commission — FAQ

How much does a restaurant ordering app cost in the UAE?
A custom ordering storefront — our Focused tier — runs AED 28,000–56,000. An ordering platform with loyalty, push offers and a kitchen display — our Standard tier — runs AED 56,000–113,000, and a headless, multi-channel build with iOS and Android apps — our Full tier — AED 85,000–169,000. Every project is quoted as a fixed price in dirhams before work begins, all prices exclude VAT, and billing is by milestone — you pay for delivered, accepted work.
Should I leave Talabat completely?
No — and we will tell you that on the scoping call. Aggregators genuinely deliver discovery and, on many orders, the logistics: they put your restaurant in front of people who have never heard of you. The play that works is dual-running — keep Talabat and Deliveroo for reaching new customers, and move your regulars and pickup orders to your own app, where no commission applies. Your own app wins the repeat orders; the aggregators keep feeding the top of the funnel.
How much commission do Talabat and Deliveroo charge in the UAE?
Aggregator commissions in the UAE are commonly a double-digit percentage of each order, and the rate varies by contract, delivery model and volume — check your own statements for your exact figure, because it differs restaurant to restaurant. In fairness, that commission buys real things: marketplace visibility and a delivery fleet you do not have to run. The question is not whether it is ever worth paying — it is whether you should keep paying it on orders from regulars who would happily order from you directly.
How do I actually move customers from aggregators to my own app?
With the levers the aggregators will never hand you: a loyalty programme that rewards direct orders, push offers sent free to your own customer list, a small direct-order discount funded by the commission you are not paying, and a card or QR code in every aggregator bag pointing to your app. Pickup customers are the easiest win — they need no delivery logistics at all, so every one you convert keeps the full margin.
How long does it take to build a restaurant ordering app?
A focused ordering storefront typically launches in 5–8 weeks. A standard build with loyalty, push notifications and a kitchen display runs 8–12 weeks, and a full product with iOS and Android apps 10–15 weeks. We phase delivery so you can start taking direct pickup orders on an early version while later features are added.
Can the app handle delivery with my own drivers?
Yes. We build scheduled pickup plus own-driver delivery: customers choose a slot, the kitchen display sequences orders, and your drivers get a simple app or dashboard with addresses, order status and delivery zones. If you do not run drivers, you can launch pickup-only first — many UAE restaurants start there because it needs no fleet at all.
Will the app support Arabic, and can customers pay cash?
Yes to both. We build bilingual ordering apps with full right-to-left Arabic alongside English, across the menu, checkout and kitchen display. Checkout takes card payments in dirhams through UAE-friendly gateways such as Telr, Network International, PayTabs or Stripe, plus cash on delivery and cash on pickup — still how a large share of UAE food orders are paid.
Do I own the code and the customer data?
Yes. You own 100% of the source code, the customer data and the customer relationships — that last part is the whole point. Repositories are under your control from day one, there are no licence fees or lock-in, and we sign a UAE PDPL-compliant Data Processing Agreement covering your customers' personal data.
Where are your engineers based?
Our engineering is anchored by hubs in Africa's three tech capitals — Lagos (UTC+1), Johannesburg (UTC+2) and Nairobi (UTC+3) — with some engineers working from other cities on the same clocks. That span means we staff your project from the hub that matches your day: Lagos runs 0–1 hour from London and Dublin, Johannesburg mirrors Central and Northern Europe, and Nairobi sits one hour from Dubai. English is an official language in all three countries.
How do I get started, and how does payment work?
Book a free 30-minute scoping call. Tell us your menu size, how orders arrive today and whether you run your own drivers, and we will come back with a recommended feature set, a realistic timeline and a fixed price in AED. Billing is by milestone only — you pay for delivered, accepted work, never for promises. There is no obligation and you keep the scope document either way.
Keep reading

Related pages

Software development — UAE

Everything we build for UAE businesses — apps, platforms and dedicated teams, priced in dirhams, staffed from our Nairobi hub on Gulf hours.

Ecommerce development — UAE

The bands on this page come from our ecommerce line: custom storefronts to headless, multi-channel commerce with mobile apps.

Open Price Book

Every band we publish, in every currency we quote — reviewed quarterly, so you can check our numbers before you ever talk to us.

Run the commission maths on your own numbers.

Book a free 30-minute scoping call with a senior engineer — in your hours. Bring a recent aggregator statement; you'll get an honest answer on whether your own app pays, a realistic timeline and a fixed price in AED.

Book a free scoping call →